Business Consulting
At Kickstand, we see ourselves as an extension of your team. Your goals are our goals, and your plans are our plans. Our business development team is committed to driving the results you seek, whether it is pursuing the next big brand or IP or securing a publishing deal for your new title.
IP Licensing
Brand (or IP) licensing is an exciting and critical step for many companies. In general, licensing is the process of acquiring the legal rights to use certain elements. This can include characters, brands, or intellectual property. Once secured, a license allows developers to create games based on these licensed elements and attract fans of the original content. The value is in reducing the marketing cost and increasing the potential audience for the game. There are several types of video game licenses, including character, franchise, intellectual property, and more. Fortunately, we have worked with many of the world’s biggest brands like the National Football League, D&D, and The Lord of the Rings.
Publishing
Business development for video game publishing involves various activities. Most importantly, this means finding your game’s “niche” inside the very competitive video game industry. Luckily, Kickstand can help you with everything from concept and market research to networking with industry professionals. Furthermore, we can help you find new opportunities and partnerships with other companies. Moreover, we have the experience to help tune your mobile game’s unique value proposition. As an end-to-end advisory firm, we can assist with everything. This includes introductions, difficult contract negotiations, legal/financial support, and any requisite post-deal support. We are always here to help.