Crafting the perfect pitch.
What makes a great investor deck.
Raising venture capital is a challenging process for every CEO. However, it is a critical source of funding for both startups and growing businesses. Thus, it is very common for executives to worry about writing the “perfect pitch.” Always remember your pitch doesn’t need to be perfect; rather, it should be thoughtful, interesting, and honest.
When you are ready to get started, here are a few things to consider:
1 – Great Idea
Investors want to see that your business has a unique idea and a clear path to success. Make sure to explain your business model, target market, and competitive advantage in a simple way.
2 – Clear Business Plan
A well-written and comprehensive business plan also is critical. Your plan should outline the company’s goals, financial projections, and growth strategies. Likewise, write out any risks and challenges that you may face.
3 – Compelling Financials
Investors also want to see a solid financial plan and a clear path to profitability. Prepare detailed financial information including income statements and cash flow projections. Moreover, make sure to include low, medium and high projections.
4 – Proven Management
VC’s want to see that your management team has the expertise needed to dive your business and deliver success. Provide up-to-date resumes for all of your key team members.
5 – Clear Use of Funds
Potential investors also want to see a clear plan for the funds. Be very specific about what you want to accomplish, how much money you need, and the impact it will have on your business.
6 – Robust Network
Venture capital is often raised by personal connections and professional networks. Tap your network in advance and review potential investors.
7 – Strong Story
When it is time for the big meeting, come prepared. Your pitch should be clear, concise, and persuasive. Present your business in the best possible light, but be honest. Answer any questions that investors may have in a friendly way. Remember that likability is half the battle!